SkillAthletic Liège

E-marketing / Website

SkillAthletic is a new training concept developed by Technogym, the famous fitness equipment manufacturer. As a long-standing partner of the Evolution Liège club, we were delighted to take charge of the entire digital campaign to accompany the official launch of this new system in the Cité ardente.


For SkillAthletic, DJM digital launched an e-marketing strategy based on various channels:

  • One-page website 100% dedicated to this new system,
  • Community Management (Facebook and Instagram),
  • Advertising campaign on social networks (Facebook and Instagram),
  • Google Ads advertising campaign (search network),
  • E-mailing campaign (writing/publishing articles and promoting these articles through a monthly newsletter).