AGC Glass Europe

E-marketing

AGC Glass Europe is an international group specialized in the production and transformation of flat glass for various fields such as construction, automotive and solar.

DJM digital is honoured to have established a solid and long-lasting partnership with this world-renowned player. We currently work for two AGC Glass Europe subsidiaries, Active Glass and Clara by AGC.

Mission

  • Establish their authority in the field by generating maximum traffic to their website
  • Provide strategic support to the internal community management team
  • Boosting brand engagement through various channels
  • Generate qualified leads through a ROI-driven acquisition strategy

Mission

  • Supporting internal teams in defining the brand’s positioning
  • Define the target audience and a long-term strategy based on the AARRR model
  • Develop a social media strategy
  • Define and implement an acquisition strategy, as well as the tools needed to achieve it

Solutions

  • In-depth SEO audit to assess current brand positioning and growth opportunities
  • Implementation of targeted campaigns on the Google search network (SEA)
  • Team coaching and community management training
  • Launch of sponsored campaigns on LinkedIn
  • Content integration, webmastering and SEO

Solutions

  • In-depth audit of the presence on social networks as well as the e-reputation of the brand
  • Extensive benchmarking and identification of best/poor practices
  • Complete management of the Social Media strategy on 3 channels: Facebook, Instagram and Linkedin
  • Reflection and implementation of a strategy adapted to each channel/target
  • Launch of sponsored campaigns on all social networks
  • Creation of landing pages for each target using artificial intelligence and Smart Traffic

In order to provide comprehensive support, all these strategies are accompanied by extensive reporting, weekly meetings and, of course, close collaboration in order to optimise the strategy on the basis of real data and the business knowledge of our partner.

Results

  • Better positioning in the SERP
  • Significant increase in organic traffic
  • Improved bounce rate due to optimal targeting
  • Increased engagement rate on LinkedIn
  • Increased number of qualified leads per month

Results

  • Strong increase in the rate of engagement on social networks
  • Increase in the number of subscribers on the different channels
  • Generation of qualified leads in the first month of the campaign
  • Drastic increase in website and landing page traffic

AGC Glass Europe

The collaboration between DJM digital and AGC Glass Europe initially began with the subsidiary AGC Active Glass. This brand develops and perfects glass solutions with LEDs and integrated photovoltaic cells for various facades. On the strength of this success, the AGC Glass Europe team has once again placed its trust in us by asking us to digitally boost another of its subsidiaries, Clara by AGC, which offers innovative and modern door and window solutions.

This partnership is long-lasting and has grown stronger over the years.

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