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Discover how AI is revolutionising data analysis, enabling your business to make informed decisions and optimise performance.

Did you know? TikTok has twice the engagement rate of Facebook and Instagram!

UTMs are an essential tool for measuring the effectiveness of your campaigns, enabling you to find out where your visitors are coming from and how they found your website. But do you know the best practices for implementing them? Our experts have put together a few tips to help you create high-performance UTMs!

Lead management workflows are crucial to optimising your company's growth and profitability. Here are 5 workflows that will enable you to automate repetitive tasks and streamline your processes, improving the efficiency and productivity of your marketing and sales team.

So you've decided to give your website a facelift, but you're worried about the disastrous consequences for your SEO? Worry no more! In this article, our experts reveal their secrets for a successful redesign without compromising your search engine ranking.

Over 90% of users judge a website by its design and visual appearance! Does your website live up to this judgement? If you have any doubts, it may be time to seriously consider redesigning your site... To help you, our experts present the 5 most common signs that your website needs a makeover.

Did you know that over 10% of links on the web lead to 404 pages? This means that one visitor in ten may come across an error when visiting your website. 404 pages are an inescapable challenge for developers and marketers alike. For any business, this can represent a real threat, as a poorly designed 404 page can damage the brand's reputation and cause lost traffic.

Did you know that almost 70% of users consider the internal search engine to be the most useful tool for quickly finding the information they are looking for on a website? Explore the best technical practices for optimising your internal search engine and providing your visitors with an exceptional search experience.

If you're looking to improve the management of your online business, it's time to consider using a product feed! It can help you reach a wider audience by publishing your products on hundreds of online sales channels, centralise your orders, synchronise your stocks in real time, automate your SEA campaigns and much more!

TikTok has taken the world by storm in recent years. With over 1 billion monthly active users worldwide, TikTok has become one of the most popular social networks for consumers. But is it relevant for all businesses?

It's what everyone's talking about: the hyper-personalisation of the customer journey. Thanks to predictive technologies and artificial intelligence, this concept has continued to grow and to establish itself as the new Holy Grail.

Have you already thought about incorporating SMS marketing into your 2023 strategy? With the rapid evolution of technology and consumer behaviour, SMS marketing is more relevant than ever!