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SEO

Programmatic SEO

Programmatic SEO: a strategic approach for 2025

Optimise your communications with RCS: interactive, engaging messages accessible on Android and iPhone.

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ChatGPT Search: A strategic opportunity for your company

ChatGPT Search is transforming online search. Find out why anticipating its adoption is essential to your digital strategy.

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Decode search intentions to outperform your competitors on the SERP.

Discover how to decode search intents to optimize your SEO strategy and outsmart your competitors on the SERP.

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The impact of the DMA on your Google marketing strategy

What impact will the Digital Markets Act (DMA) have on your marketing strategy on Google? We tell you everything and give you our advice!

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Customer acquisition through voice search: how to benefit from v-commerce?

What if the purchasing process became instantaneous thanks to the power of the voice? Voice Commerce, or V-commerce, encompasses the customer's purchasing journey via connected speakers or voice commands on smartphones. How can you exploit this new channel to maximise conversions? We explain!

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Why does your inbound marketing strategy need a blog?

Think about adding writing blog articles to your content strategy. Why should you do this? To achieve better SEO, to improve the user experience, to diversify your SMA or even to increase traffic to your website.

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Everything you need to know about sitemap.xml

The sitemap.xml is essentially an index or glossary of your website, listing all the pages, articles and media on your site.

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How to avoid SEO pitfalls when redesigning your website

So you've decided to give your website a facelift, but you're worried about the disastrous consequences for your SEO? Worry no more! In this article, our experts reveal their secrets for a successful redesign without compromising your search engine ranking.

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Optimise your natural referencing with local SEO

Does your business require you to be in contact with customers close to your physical location? Set up your local SEO!

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SXO: UX at the heart of your SEO strategy

Search Experience Optimisation aims to optimise the search experience for users: find out about its benefits and our advice.

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SEO: Our best tips

Understanding Google's algorithms and how they work is essential if you want to optimise your organic search results.

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Improve your position in SERP results

Optimise your search engine optimisation with SEO-friendly content. Our expert advice to improve your position in SERP.

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