As part of our drive to combine technological excellence with retail imperatives, we set ourselves the goal of creating an immersive and comprehensive online shopping experience. One of the cornerstones of this transformation was the implementation of an intuitive and efficient Click and Collect functionality. This functionality had to guarantee customers a seamless experience, from choosing products online to collecting them in-store, while respecting their preferences.

In addition, widespread accessibility was a priority, aiming to offer the same benefits to both new and existing customers. Every stage of this project has been meticulously thought through to meet the varied needs and expectations of our customers. Particular emphasis was placed on making the Drive available in multiple languages, ensuring an optimal user experience, taking into account the different locations of the shops.

Throughout the project, our team was committed to accurately representing the company’s positioning. We made a point of translating the concept of ‘pleasure’ shopping and highlighting the fresh, local produce for which the brand is renowned. Every line of code and every visual design was guided by a commitment to reflect Match & Smatch’s identity and offer an e-commerce experience that lives up to its reputation.

When designing the e-commerce site for Match & Smatch, it was imperative to gain an in-depth understanding of the requirements and expected customer journey. We wanted to develop a platform that perfectly met these expectations. One of the priorities was to promise simple CMS page management to enable Match & Smatch to easily update content and be responsive to changes, ensuring an optimal user experience and driving online growth.

Adobe Commerce on Cloud was the obvious choice. This platform was selected for its robustness and advanced e-commerce functionalities, which were essential for effectively meeting the project’s requirements.

With its integrated marketing tools, personalisation features and full data integration, it has significantly enriched the customer experience. Adobe Commerce has also made it possible to create various attributes for each product, which are essential for providing detailed information. These attributes are managed via PIM (Product Information Management) and are used for each point of sale, guaranteeing an accurate and consistent flow of information.

Thanks to this technology, it has also been possible to implement automated recommendations based on customer segments. This opened the door to the optimisation of marketing initiatives based on these segments, in particular with adapted pricing rules for shopping baskets based on the user. By opting for Adobe Commerce on Cloud, we were able to guarantee an exceptional experience for Match & Smatch’s customers, while providing the company with a scalable platform and greater operational efficiency.