Stratégie

Decathlon, the sports retail giant, is reinventing itself with a bold strategy for the future. Find out how the brand is setting itself apart from its competitors and winning over consumers.

The future of retail is taking shape, with four key trends to watch out for in 2024. Find out how these developments could impact your retail strategy.

Discover the marketing trends to adopt on your eshop to maximise your sales at the end of 2023.

Discover the essential tactics for making your mobile application a key growth driver for your e-commerce business. Don't miss this strategic opportunity to maximise your conversions!

What marketing solution can help you generate your customers' trust simply, efficiently and without requiring a lot of long-term resources? Transactional email! It represents an important opportunity to foster your customers' trust, highlight your brand identity, unite your community and become a commercial tool for cross-selling and up-selling.

Cross-channel selling offers an integrated approach, enabling companies to reach their customers at every stage of their journey, whatever channel they use.

Discover how AI is revolutionising data analysis, enabling your business to make informed decisions and optimise performance.

Lead management workflows are crucial to optimising your company's growth and profitability. Here are 5 workflows that will enable you to automate repetitive tasks and streamline your processes, improving the efficiency and productivity of your marketing and sales team.

Did you know that almost 70% of users consider the internal search engine to be the most useful tool for quickly finding the information they are looking for on a website? Explore the best technical practices for optimising your internal search engine and providing your visitors with an exceptional search experience.

If you're looking to improve the management of your online business, it's time to consider using a product feed! It can help you reach a wider audience by publishing your products on hundreds of online sales channels, centralise your orders, synchronise your stocks in real time, automate your SEA campaigns and much more!

TikTok has taken the world by storm in recent years. With over 1 billion monthly active users worldwide, TikTok has become one of the most popular social networks for consumers. But is it relevant for all businesses?

It's what everyone's talking about: the hyper-personalisation of the customer journey. Thanks to predictive technologies and artificial intelligence, this concept has continued to grow and to establish itself as the new Holy Grail.