Stratégie

Did you know that almost 70% of users consider the internal search engine to be the most useful tool for quickly finding the information they are looking for on a website? Explore the best technical practices for optimising your internal search engine and providing your visitors with an exceptional search experience.

If you're looking to improve the management of your online business, it's time to consider using a product feed! It can help you reach a wider audience by publishing your products on hundreds of online sales channels, centralise your orders, synchronise your stocks in real time, automate your SEA campaigns and much more!

TikTok has taken the world by storm in recent years. With over 1 billion monthly active users worldwide, TikTok has become one of the most popular social networks for consumers. But is it relevant for all businesses?

It's what everyone's talking about: the hyper-personalisation of the customer journey. Thanks to predictive technologies and artificial intelligence, this concept has continued to grow and to establish itself as the new Holy Grail.

Have you already thought about incorporating SMS marketing into your 2023 strategy? With the rapid evolution of technology and consumer behaviour, SMS marketing is more relevant than ever!

In a fiercely competitive world, businesses need every advantage they can get to stand out and prosper. One of the most powerful tools they have for increasing sales is an effective CRM (Customer Relationship Management) system.

The use of AI is revolutionising the retail sector, offering unprecedented opportunities for companies to better understand consumer preferences and improve their shopping experience. Let's explore the different ways AI is being used in this sector, and the benefits and challenges it presents.

In a world where consumers are increasingly aware of their purchasing power, UGC could become a powerful engine for boosting your visibility and boosting your sales.

At DJM, we have identified four major trends to keep an eye on in 2023, as they will continue to grow in importance. As each year brings its own innovations, it's not always easy to keep abreast of the latest marketing trends.

That's it, our 100% digital Advent calendar has started! Each week, discover an inspiration that caught our attention in 2022... to give you ideas for your 2023 projects!

Who are silver surfers and why should you take an interest in them to increase your e-commerce leads? These are just some of the questions we've answered in our article!

Instagram's CEO claims that hashtags don't increase your reach, but rather help the algorithm to categorise all the content created on the platform. Is this true? DJM lifts the lid on the question in this new blog post.