“But how can AI help me convince a customer?”
By offering real-time interactions as well as interface personalisation ! Of course, the user, although concerned about privacy, wants to be recognised when they return to a site they have already visited. It is not possible to ask them to enter their personal data again, as this would lead to frustration. But personalisation can go much further! For example, you can highlight the content that is most relevant to them and make recommendations based on behavioural data and real-time information. This is the case for Spotify, which offers personalised playlists to each person.
Then, AI can also be used to set up a chatbot available 24 hours a day to guide the user in their browsing and answer their questions. This chatbot of course recognises the user if they have already interacted with it and continues the conversation in a natural way.
To go even further, you could also consider offering dynamic pricing, design and content depending on the user and the stage there are at in the customer journey . In short, AI enables a tailored UX.
Optimise the customer experience
Once the user becomes a customer, it is just as important, if not more important, to continue to provide an optimal customer experience. The customer experience includes not only the user experience (mainly pre-purchase), but more generally every interaction the customer has with your brand before and after the purchase, the purchase itself and also the after-sales service.
Here again, AI can be your best ally! Functionalities such as facial recognition can simplify and accelerate the payment process. Chatbots, again, can provide instant and efficient after-sales service. In addition, you can use big data and predictive marketing to identify potential pain points in the customer journey and resolve them before they occur. Finally, AI allows you to predict future revenues and be proactive.
The result? Better engagement, clear and targeted communication, but above all, fewer complaints, fewer calls to handle, better ROI, increased customer loyalty, and more sales!
Optimise the employee experience
Let’s take an even more holistic view by including the employee experience. As you can see, the use of AI has many advantages in terms of your processes. Thanks to automated intelligent suggestions, chatbots, personalisation of the purchase journey… you make your employees’ lives much easier!
Moreover, AI and big data are already helping large companies to optimise many areas, including smoother deliveries (thanks to the consideration of various variables in real time) and better overall productivity. These improvements also boost staff motivation and satisfaction. For example, AI will be able to take over repetitive or tedious tasks such as paying invoices or sorting data.
In conclusion, artificial intelligence is a very effective tool that, when used properly, can give you a significant competitive advantage and increase the well-being of your company. It allows you to understand your users, your customers and your employees, and to identify their needs in order to satisfy them in the most efficient way possible.