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Decathlon, the sports retail giant, is reinventing itself with a bold strategy for the future. Find out how the brand is setting itself apart from its competitors and winning over consumers.

The future of retail is taking shape, with four key trends to watch out for in 2024. Find out how these developments could impact your retail strategy.

Discover the marketing trends to adopt on your eshop to maximise your sales at the end of 2023.

Give your application a competitive edge with AI. Optimise your data management, personalise your app, and use AI to make predictions.

Discover the essential tactics for making your mobile application a key growth driver for your e-commerce business. Don't miss this strategic opportunity to maximise your conversions!

Dive into the world of mobile applications, designed to deliver an unrivalled user experience. Discover the advantages of these applications, which are perfectly integrated into their ecosystem, and explore the keys to their success.

What if the purchasing process became instantaneous thanks to the power of the voice? Voice Commerce, or V-commerce, encompasses the customer's purchasing journey via connected speakers or voice commands on smartphones. How can you exploit this new channel to maximise conversions? We explain!

What marketing solution can help you generate your customers' trust simply, efficiently and without requiring a lot of long-term resources? Transactional email! It represents an important opportunity to foster your customers' trust, highlight your brand identity, unite your community and become a commercial tool for cross-selling and up-selling.

Cross-channel selling offers an integrated approach, enabling companies to reach their customers at every stage of their journey, whatever channel they use.

Think about adding writing blog articles to your content strategy. Why should you do this? To achieve better SEO, to improve the user experience, to diversify your SMA or even to increase traffic to your website.

Debugging is an essential process for ensuring the smooth running and performance of a website. Find out more about the importance of this stage.

The sitemap.xml is essentially an index or glossary of your website, listing all the pages, articles and media on your site.