Organic management relies on the regular publication of content to animate your community, interact with your subscribers and develop your brand awareness in a natural way. This includes posts, stories, videos and other engaging formats that strengthen your online presence without direct advertising investment. However, the visibility of organic publications depends on the platforms’ algorithms, requiring a strategic approach to maximize their reach and impact.
Paid campaigns, on the other hand, use social network advertising tools to spread your messages to a targeted audience beyond your subscribers. They enable you to quickly reach qualified prospects, drive traffic to your site or increase sales, with precise control over targeting and budget. Unlike organic, they offer more immediate results, but require an advertising investment.
At DJM digital, we work with you to find the right balance between these two approaches, depending on your objectives and your market. Some companies will prefer a strong organic strategy, while others will need paid campaigns to accelerate their growth. We’ll help you structure the best strategy to maximize your impact on social networks.