Effective Ads campaigns to attract and retain customers
How Corticlean Boosted Its Hiring and Customer Acquisition
CortiGroupe is a social economy platform that has been active for over 40 years, specializing in the creation of sustainable jobs, training, and social and professional integration. All profits are reinvested to maximize social impact and the quality of services.
In this context, CortiClean, a specialized division of CortiGroupe, focuses on professional cleaning services. It combines operational efficiency with social commitment by offering stable jobs and training opportunities to its employees.
Mission
The mission was to provide strategic support to CortiClean by defining key messages and target audiences for recruiting qualified housekeepers and promoting services to new service voucher clients. DJM Digital then designed and rolled out high-performing digital advertising campaigns from start to finish, combining creativity with precise targeting to maximize impact on both fronts.
Challenge
The project wasn’t limited to simply launching ad campaigns: DJM Digital was tasked with providing strategic support to CortiClean by defining a comprehensive approach centered on recruitment and employer branding>. The goal was to enhance the visibility of the employer brand while translating this strategy into effective advertising campaigns capable of generating concrete, measurable results in both areas.
Solution
DJM Digital supported CortiClean in a strategic and operational capacity, defining key messages and target audiences for recruitment and employer branding. We then managed all ad campaigns—from creative design to implementation—to maximize reach, engagement, and tangible results.
In detail
Strategy and Key Messages
Defining objectives and messages to strengthen employer branding and promote services to clients, while targeting the right candidate and user profiles.
Creating visuals and targeting audiences
Designing impactful content tailored to both audiences, and defining local, demographic, and behavioral segments to reach the most relevant profiles.
Campaign Deployment and Optimization
Implementation on Google Ads, Facebook, and Instagram, with ongoing adjustments to bids, placements, and creatives to maximize engagement and results.
Results
This strategic and operational approach made it possible to increase the click-through rate, reduce the cost per engagement to just €2.80, and achieve the initial objectives: recruiting qualified housekeepers and attracting new service voucher customers. The influx of candidates then paved the way for new campaigns directly targeting customer acquisition, demonstrating the effectiveness of a structured, measurable, and scalable digital strategy.