Founded in 1953, Laurenty is a Belgian family-owned company that has established itself over the decades as one of the leading players in professional cleaning and business services, including facility management, green space maintenance, street sweeping, and building-related services. Operating across Belgium, Luxembourg, and Northern France, Laurenty supports thousands of clients every day through a model built on proximity, industry expertise, and service excellence.
Today, the group has chosen DJM digital to support the acceleration of its digital strategy and help drive both its growth ambitions and talent acquisition objectives. We are particularly proud to support Laurenty during this key stage of its development by building a digital strategy designed to foster growth and customer acquisition through a high-performing, data-driven digital ecosystem.
A full-funnel, cross-channel strategy
As part of its ongoing transformation and the increasing maturity of its marketing teams, Laurenty was looking for a partner capable of combining operational expertise with strategic guidance. Thanks to the complementary profiles and skills of our digital experts, DJM emerged as the ideal partner to support this ambition.
Our omnichannel approach enables the activation of all digital levers within a cohesive strategy focused on concrete business objectives: strengthening the group’s visibility, generating more qualified B2B leads, and supporting its recruitment goals.
The digital support framework developed for Laurenty is structured around three strategic pillars:
SEA & SEO optimization
We leverage both SEA and SEO to increase Laurenty’s visibility among its target audiences, strengthen brand awareness across key markets, and generate more business opportunities through a high-performing and qualified acquisition strategy.
UX/UI strategy
We are redesigning the user experience and conversion journeys to transform the website into a genuine business development tool. The objective is to clarify Laurenty’s positioning, highlight its expertise, and facilitate prospect engagement at every stage of the customer journey.
Performance, tracking and data
We combine technical expertise, tracking capabilities, and data analysis to build a high-performing, reliable, and scalable digital ecosystem. This will enable Laurenty to better measure the impact of its actions, identify the most effective growth drivers, and steer its digital strategy based on concrete data and insights.
This omnichannel strategy, built on the complementarity of digital expertise and acquisition channels, pursues a clear objective: to create a high-performing, measurable, and sustainable digital ecosystem fully aligned with Laurenty’s ambitions.
The first strategic workshops and marketing audits are already underway, marking the beginning of a collaboration that we are particularly proud to launch. The entire DJM Digital team looks forward to supporting Laurenty throughout this new phase of its development and contributing to the achievement of its growth ambitions.
Curious and creative, she loves to dive deep into brands to uncover their true essence — through words, visuals, and bold ideas. For her, great content is the one that makes people react, think, or smile.
