Stratégie

Have you already thought about incorporating SMS marketing into your 2023 strategy? With the rapid evolution of technology and consumer behaviour, SMS marketing is more relevant than ever!

In a fiercely competitive world, businesses need every advantage they can get to stand out and prosper. One of the most powerful tools they have for increasing sales is an effective CRM (Customer Relationship Management) system.

The use of AI is revolutionising the retail sector, offering unprecedented opportunities for companies to better understand consumer preferences and improve their shopping experience. Let's explore the different ways AI is being used in this sector, and the benefits and challenges it presents.

In a world where consumers are increasingly aware of their purchasing power, UGC could become a powerful engine for boosting your visibility and boosting your sales.

At DJM, we have identified four major trends to keep an eye on in 2023, as they will continue to grow in importance. As each year brings its own innovations, it's not always easy to keep abreast of the latest marketing trends.

That's it, our 100% digital Advent calendar has started! Each week, discover an inspiration that caught our attention in 2022... to give you ideas for your 2023 projects!

Who are silver surfers and why should you take an interest in them to increase your e-commerce leads? These are just some of the questions we've answered in our article!

Instagram's CEO claims that hashtags don't increase your reach, but rather help the algorithm to categorise all the content created on the platform. Is this true? DJM lifts the lid on the question in this new blog post.

How to boost your brand image so that you stand out from the competition: three initiatives not to be overlooked when it comes to attracting qualified leads and retaining their loyalty.

Seasonal marketing consists of creating campaigns for the major events of the year. Discover 5 original e-marketing campaigns for 2021.

With 2022 fast approaching, it's time to take a step back and look back, but also to develop new strategies.

The 4 pillars to improve your digital maturity and stay ahead of your competitors!