Paid media

Halfway through 2024, an assessment is necessary. Measure your performance and adjust your course!

What impact will the Digital Markets Act (DMA) have on your marketing strategy on Google? We tell you everything and give you our advice!

The Digital Markets Act (DMA) and its impact on your business. Adapt your 2024 marketing strategy.

Cross-channel selling offers an integrated approach, enabling companies to reach their customers at every stage of their journey, whatever channel they use.

CRO is a key strategy for companies wishing to maximise their conversion rate and optimise their marketing efforts. Find out how!

Did you know? TikTok has twice the engagement rate of Facebook and Instagram!

UTMs are an essential tool for measuring the effectiveness of your campaigns, enabling you to find out where your visitors are coming from and how they found your website. But do you know the best practices for implementing them? Our experts have put together a few tips to help you create high-performance UTMs!

TikTok has taken the world by storm in recent years. With over 1 billion monthly active users worldwide, TikTok has become one of the most popular social networks for consumers. But is it relevant for all businesses?

What does the future hold for social commerce and live shopping in Europe? Let's decipher the evolution and advantages of these trends, which represent commercial levers that should not be overlooked.

Seasonal marketing consists of creating campaigns for the major events of the year. Discover 5 original e-marketing campaigns for 2021.

Digital marketing is a vast field that can be quite complex. Many of you are asking the same questions, so our experts have selected 5 for this first FAQ.

The 4 pillars to improve your digital maturity and stay ahead of your competitors!