Inbound marketing

Optimise your communications with RCS: interactive, engaging messages accessible on Android and iPhone.

What if the purchasing process became instantaneous thanks to the power of the voice? Voice Commerce, or V-commerce, encompasses the customer's purchasing journey via connected speakers or voice commands on smartphones. How can you exploit this new channel to maximise conversions? We explain!

What marketing solution can help you generate your customers' trust simply, efficiently and without requiring a lot of long-term resources? Transactional email! It represents an important opportunity to foster your customers' trust, highlight your brand identity, unite your community and become a commercial tool for cross-selling and up-selling.

Think about adding writing blog articles to your content strategy. Why should you do this? To achieve better SEO, to improve the user experience, to diversify your SMA or even to increase traffic to your website.

CRO is a key strategy for companies wishing to maximise their conversion rate and optimise their marketing efforts. Find out how!

Have you already thought about incorporating SMS marketing into your 2023 strategy? With the rapid evolution of technology and consumer behaviour, SMS marketing is more relevant than ever!

In a world where consumers are increasingly aware of their purchasing power, UGC could become a powerful engine for boosting your visibility and boosting your sales.

At DJM, we have identified four major trends to keep an eye on in 2023, as they will continue to grow in importance. As each year brings its own innovations, it's not always easy to keep abreast of the latest marketing trends.

Customer reviews, whether positive or negative, can help you improve your SEO, your reputation, your e-reputation and, as a result, your bottom line. However, there are ways of dealing with them so that they benefit you. Here is our advice.

In 2022, the success of your e-mail marketing strategy will depend in particular on segmentation, automation and personalisation.

Seasonal marketing consists of creating campaigns for the major events of the year. Discover 5 original e-marketing campaigns for 2021.

With 2022 fast approaching, it's time to take a step back and look back, but also to develop new strategies.