Data

Optimise your communications with RCS: interactive, engaging messages accessible on Android and iPhone.

Discover how to decode search intents to optimize your SEO strategy and outsmart your competitors on the SERP.

Halfway through 2024, an assessment is necessary. Measure your performance and adjust your course!

Prepare your data for artificial intelligence. Follow the key steps to make your data accessible, organized and secure, and fully exploit the potential of AI.

What impact will the Digital Markets Act (DMA) have on your marketing strategy on Google? We tell you everything and give you our advice!

The future of retail is taking shape, with four key trends to watch out for in 2024. Find out how these developments could impact your retail strategy.

Discover how AI is revolutionising data analysis, enabling your business to make informed decisions and optimise performance.

UTMs are an essential tool for measuring the effectiveness of your campaigns, enabling you to find out where your visitors are coming from and how they found your website. But do you know the best practices for implementing them? Our experts have put together a few tips to help you create high-performance UTMs!

It's what everyone's talking about: the hyper-personalisation of the customer journey. Thanks to predictive technologies and artificial intelligence, this concept has continued to grow and to establish itself as the new Holy Grail.

The use of AI is revolutionising the retail sector, offering unprecedented opportunities for companies to better understand consumer preferences and improve their shopping experience. Let's explore the different ways AI is being used in this sector, and the benefits and challenges it presents.

Instagram's CEO claims that hashtags don't increase your reach, but rather help the algorithm to categorise all the content created on the platform. Is this true? DJM lifts the lid on the question in this new blog post.

Would you like to start collecting proprietary data? Read our advice!