HubSpot Delivers a Personalized Customer Journey
How Piron Construction Combines Marketing Automation and Personalized Support to Assist Every Future Homeowner
A construction project is planned over several months. For Piron Construction, the challenge is to maintain contact with each prospective client throughout the planning process and provide support that meets their expectations. This requires close coordination between the marketing and sales teams, supported by appropriate tools.
Mission
Piron Construction enlisted DJM Digital, an authorized HubSpot partner, to redesign its customer journey and deliver a seamless, premium experience that aligns with its brand image. The project involves structuring the entire prospect journey and supporting the marketing and sales teams, from lead generation through to closing the deal.
Challenge
The initial challenge was to optimize the use of HubSpot and harness its full potential to reactivate dormant leads, streamline the lead qualification process, support the sales team in tracking the customer journey, and align marketing efforts with the needs on the ground—all without adding complexity to the teams’ day-to-day work.
Solution
The overall approach is to use HubSpot as a guiding framework to overhaul the CRM, define a lead nurturing strategy, and provide day-to-day operational support to the teams. Strategy, marketing, and technical development are all aligned around a single business objective: to track and guide each prospect through their decision-making process at the right pace.
En détail
Understanding Business Needs
Analysis of Piron Construction’s challenges, how its teams operate, and the needs related to lead follow-up in order toground every action in the realities on the ground.
Strategy and Action Plan
Review existing configurations to start fresh on a solid foundation and enable reliable automation. Define personas and nurturing journeys to qualify leads, maintain their interest, and guide them through their decision-making process.
Custom Workflows and Tailored Tools
Development of custom workflows in HubSpot and creation of an inspirational tool that enhances the customer experience. This tool, designed to support marketing and sales strategies, helps generate new leads and reactivate dormant contacts.
Long-term support
Team training on how to use the tool, as well as advice and day-to-day support for CRM, sales, and marketing. Implementation and monitoring of initiatives that evolve in line with Piron Construction’s needs.
Results
- Transforming HubSpot into a true partner for sales and marketing teams.
- Qualifying and tracking leads based on reliable data.
- Marketing initiatives designed to support sales teams in converting a contact into an opportunity.
- Next steps: continuous optimization of processes through a trusted partnership to help Piron Construction achieve its goals.
HubSpot Expertise to Support Our Unique Projects
We are very satisfied with our collaboration with DJM Digital. Their team fully understood our expectations and challenges. Their excellent command of HubSpot is a real asset. They effectively guided us through the CRM’s various features and provided us with relevant advice. In short, it was a professional, efficient collaboration based on genuine expertise.