To draw up a complete inventory, we carried out a series of in-depth analyses and collaborative workshops. These workshops enabled us to gain an in-depth understanding of the specific features of Magotteaux’s various businesses and the needs of their various target groups. Our aim was also to get a good grasp of digitalization in a sector that has traditionally been reluctant to embrace it. By clearly defining the value proposition, target audience and priority objectives, we were able to anchor our strategy in the reality of their operations and the requirements of their sectors.

We then carried out a a detailed SEO analysis, covering technical and content aspects, as well as an in-depth UX analysis of their website to identify friction points and opportunities for improving the user experience. These combined analyses enabled us to understand the current performance of Magotteaux’s site and identify areas for improvement.

At the same time, we carried out a competitive analysis to assess Magotteaux’s position in relation to its main competitors. We analysed their overall digital presence, particularly on social networks. This comparative assessment enabled us to place Magotteaux in the context of its market and to identify best practices in the sector.

In addition, qualitative interviews were conducted with a number of employees in various departments at Magotteaux to gain a clearer understanding of their internal processes and how best to integrate them into their operations. Le but de ces interviews était également d’évaluer la maturité numérique globale de l’entreprise. Grâce à cet état des lieux exhaustif, nous avons jeté des bases solides pour notre collaboration, permettant de structurer et de prioriser les actions à venir de manière stratégique et efficace, tout en surmontant les réticences initiales à la transformation digitale.