Like other platforms, Pinterest is turning towards e-commerce, allowing you to reach an even wider audience. Don’t miss out on any opportunities! Take advantage of this platform which is often overlooked due to lack of knowledge, despite its growing number of users.
The most surprising
Facebook, Instagram, LinkedIn and Pinterest are a group of platforms where e-commerce has already been adopted by users for quite some time, but their competitors are not to be outdone. Like these other social networks, Twitter, YouTube, Tik Tok and Snapchat are also getting into online sales.
Shop Module is being tested for Twitter users (iOS) in the US. Unlike with its competitors, payment is not possible via the platform. Thus, Twitter only serves as a digital showcase using photo carousels at the top of the profile of merchants and businesses.
Like the basics, YouTube offers the creation of a shop to sell your products while users are watching your videos. They will appear below the video in a carousel.
In collaboration with Shopify, Tik Tok has launched its shopping feature. From now on, it is possible to buy directly from your profile and not just via your ads. The platform’s strong point is combining shopping and entertainment.
Finally, Snapchat is turning towards e-commerce through augmented reality. The brand has acquired various applications, such as Screenshop and Vertebrae, which allow users to combine virtual reality and online shopping.
Google is getting into the game!
GMB (Google My Business) allows you to provide information about your business (opening hours, location, telephone number, etc.). The better the listing, the better your position in the list of searches. Recently, GMB has also launched an e-commerce service with Google My Business Shopping.
To benefit from this new shop, you don’t need to have a website; you just need to reference your products well and provide all the necessary information to customers to help them find your physical shop.
This new feature is in addition to the old ones and allows you to make your GMB file even more complete. The advantage of this approach is that GMB can be directly linked with a number of e-commerce platforms to automatically add products to your listing, which then appear in user searches.
The cross-channel approach
Today’s marketing strategies are geared towards a user-centric and cross-channel approach that advocates collaboration between channels. So, don’t think of the tools offered by social networks as competitors to your e-shop or physical shop. Take full advantage of their benefits!
Finally, one of the advantages of all these online shops is that they encourage impulse buying: a consumer sees your product and is one click away from buying it! So you make the buying process easier and shorter.
Of course, each platform has its own advantages, its own audience, and you have to define which ones are the most appropriate for your business. However, the benefit remains the same on all of them: the online presence is essential because it means you reach a wider audience and do not miss out on sales opportunities.