About Trafic
Trafic is a Belgian discount retail chain offering a wide range of everyday products. With more than 80 stores, the brand has established itself as a key player for families looking for variety and convenience.
Context
In a rapidly evolving digital market, Trafic aims to professionalize and harmonize its communication. The objective is threefold: to strengthen its visibility, increase engagement, and optimize the relationship with its online communities.
Challenge
- Assess the existing content strategy across all digital channels.
- Build a clear and distinctive editorial strategy, integrating social media and email campaigns.
- Define roles and streamlined collaboration processes between teams.
- Develop specific expertise on TikTok and equip internal teams to master its codes.
Solution
We supported Trafic in 3 stages: an in-depth audit of digital channels, development of a multichannel strategy, and a collaborative implementation. By integrating with their teams, we act as a long-term partner, combining guidance, skills transfer, and rigorous management.
Key elements of the mission
Let’s work together!
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