Sanglier Durbuy Adventure
Guidance to bring the new brand identity to life
SDA recently redesigned its visual identity to better reflect its premium and immersive positioning. To ensure this new identity is fully visible and consistent, the website needed to be updated to reflect this upgrade. The previous site, outdated in both content and design, no longer did justice to the experience offered or the perceived value of the services. A digital platform was needed to appeal both to individuals seeking an escape and to businesses looking for an event venue.
Mission
Support SDA in structuring its B2B development, clarifying its offer, and strengthening its positioning with decision-makers through a comprehensive marketing strategy and a showcase website aligned with its new brand identity.
Challenge
Go beyond a simple website redesign to lay the foundations for a sustainable marketing strategy, aimed at increasing visibility, enhancing the customer experience, and supporting SDA’s B2B growth.
Solution
DJM Digital provided comprehensive support to SDA, including strategic analysis, workshops, marketing audits, customer journey optimization, and the creation of a showcase website aligned with the new brand identity.
En détail
Comprehensive assessment & strategic workshops
Audience mapping, clarification of the B2B positioning, and definition of key messages for each segment. This work helped align vision, field needs, and commercial ambitions.
Marketing audit & customer journey optimization
Analysis of existing communications, touchpoints, conversion funnel, and digital experience. Result: a prioritized action plan to generate more qualified leads.
Digital ecosystem modernization
Redesign of the showcase website to reflect the new visual identity and enhance perceived value. Simplified navigation, storytelling highlighting the premium experience, and a structured presentation of the B2B offer.
Implementation of a sustainable growth strategy
Content production, continuous optimization, and marketing-sales alignment to increase visibility and support the growth of teambuildings and corporate seminars.
Résultats
DJM designed a fully redesigned showcase website on Webflow, offering great agility in design and content updates.
The work focused on:
- UX/UI redesign centered on visual immersion and clear navigation;
- Dedicated pages for each service, harmonized around the new artistic direction;
- Optimized structure guiding each type of visitor naturally to relevant information;
- Simplified content management, enabling the SDA team to easily update the site daily;
- Clarified B2B positioning, making it more attractive to decision-makers;
- Structured digital journey, facilitating contact and conversion;
- Unified marketing vision, supporting long-term growth.