Transformer un site en moteur de performance digitale
How to guide visitors to take action through an optimized website
Protime, a subsidiary of the SD Worx group, is a leading European player in time management, human resources, and workforce management solutions. Its tools cater to organizations of all sizes, with a strong focus on clarity, efficiency, and user experience.
Mission
Improve engagement and conversion rates on the Protime website by redesigning user journeys and aligning the digital experience with business objectives.
Challenge
The challenge was to effectively guide diverse B2B profiles toward the bottom of the funnel, by optimizing a complex, content-rich website, while laying clear foundations for its future evolution on Drupal.
Solution
A comprehensive CRO audit and targeted UX work enabled the redefinition of user journeys focused on conversion, laying the groundwork for a website evolution aligned with Protime’s business objectives.
En détail
CRO Audit and User Behavior Analysis
In-depth analysis of existing data, navigation paths, and conversion points, complemented by interviews and a UX audit to identify obstacles, opportunities, and improvement levers.
Redefinition of Journeys and UX/UI Design
Design of new user flows focused on conversion, with interfaces crafted to enhance engagement and naturally guide visitors toward demo requests.
Formalization of UX Recommendations and Deliverables
Creation of clear and actionable deliverables serving as a foundation for the website’s evolution, both functionally and strategically.
Looking Ahead to a Future Drupal Implementation
Based on the success of this initial UX/UI project, a joint decision was made to extend the collaboration, planning for 2026 the revamp of the Protime website and the technical implementation of the identified optimizations (Drupal front-end and back-end).
Résultats
- Clear and shared vision of priority conversion levers.
- Redesigned user journeys to better guide visitors toward demo requests.
- UX/UI recommendations directly aligned with SD Worx Group’s business objectives.
- Decision to engage in a long-term collaboration to evolve the digital platform.
Next steps: back-end optimization, complete front-end redesign, and migration to Drupal 11.