Nexus Communication
A modular digital architecture to support the group’s international growth
Faced with rapid growth and the opening of new markets, Nexus Communication undertook a complete overhaul of its digital ecosystem.
The goal: to establish a modular technical foundation capable of centralizing tools, unifying the group’s brand image, and quickly deploying new websites internationally, while preserving the editorial freedom of each entity.
Mission
In 2024, the group aimed to take a significant step in its digital transformation: creating a high-performance, coherent multisite architecture capable of supporting its rapid growth and expansion into APAC and LATAM markets.
The goal: to enable the rapid launch of new sites while ensuring a unified brand identity, a seamless user experience, and simplified content management.
Challenge
With more than 11 digital projects launched in less than a year, Nexus needed a robust, modular technical foundation to centralize its tools and accelerate deployments.
The challenge: finding the balance between centralization and customization, providing each site with editorial autonomy while maintaining overall group coherence.
A challenge that was technical, organizational, and editorial, with a clear goal: to streamline digital production and fully leverage the richness of the content.
Solution
To address this complexity, a modern, scalable headless architecture was implemented.
It relies on a solid technology trio: React for fast interfaces, Next.js for high-performance server-side rendering and optimized SEO, and Directus for centralized, intuitive content management.
Each site takes the form of a modular, duplicable one-pager, made up of configurable blocks according to needs.
This decoupled approach allows Nexus to launch a new digital entity in just a few days, while maintaining full control over content, layout, and localization.
En détail
Audit and Strategic Scoping
Analysis of the overall digital context and identification of functional and editorial needs specific to each entity.
Definition of the Headless Architecture
Technology choices and design of a single foundation combining React, Next.js, and Directus.
Design System and Modularity
Creation of a system of reusable blocks to unify the visual experience while providing flexibility to local teams.
Development and Integration
Implementation of a scalable structure capable of supporting multiple sites simultaneously without any loss of performance.
SEO and Performance Optimization
Integration of technical best practices and metadata to maximize the international visibility of the sites.
Training and Autonomy
Skills transfer to the Nexus teams to ensure autonomous management of sites and content.
Ongoing Support
Post-delivery follow-up and continuous improvement of the digital foundation according to the group’s strategic needs.
Résultats
11 sites launched in less than a year on a unified, scalable digital foundation.
- Reduced deployment time: launching a new site in just a few days.
- Robust headless architecture, ensuring performance and flexibility.
- Graphic and editorial coherence on an international scale.
- Full autonomy for internal teams in content management and publishing.