KickCancer
Digital Marketing & Data-Driven Approach to Maximize Campaign and Event Reach
KickCancer is a foundation committed to fighting pediatric cancer, engaging its community to fund research and support sick children. To enhance the effectiveness of its campaigns and maximize the impact of key events, the organization partnered with djm digital.
Mission
KickCancer aimed to optimize its marketing efforts to increase visibility, promote key events, and improve the effectiveness of its fundraising campaigns. The goal was to have a clear, data-driven strategy to reach their audience effectively and maximize the impact of every action.
Challenge
Several challenges arose:
- Structuring and optimizing existing marketing activities
- Maximizing the visibility and reach of charity events
- Ensuring precise campaign tracking
- Analyzing and interpreting data
- Guiding informed decision-making
Solution
We deployed a comprehensive marketing strategy to structure and optimize KickCancer’s activities. After SEO/SEA, social media, and UX/UI audits and several workshops, we defined a clear and actionable strategy.
Google Ads and Meta campaigns are managed to maximize visibility, engagement, and conversions. We also support the promotion of major events and analyze performance to guide decision-making, acting as a true extension of the team.
En détail
SEO/SEA, Social Media & UX/UI Audits
We began with comprehensive audits to analyze all existing marketing activities. This allowed us to identify strengths, areas for improvement, and opportunities, while gaining a clear understanding of current visibility, media performance, and user experience.
Strategic workshops
We organized collaborative workshops with the KickCancer team to define priorities, structure initiatives, and co-build a clear marketing roadmap. These sessions also helped align practices and strengthen consistency across channels and events.
Google Ads & Google Grants Management
We manage and optimize KickCancer’s Google Ads and Google Ads Grants campaigns to maximize visibility, reach, and conversions. Our goal is to reach a qualified and engaged audience while driving real impact on donations and event registrations.
Meta campaign management
We launched targeted campaigns on Facebook and Instagram to mobilize the community, drive relevant traffic to the website, and strengthen engagement around the foundation’s key moments.
Data-driven support
We provide detailed performance tracking and clear data interpretation to help KickCancer make informed decisions. This enables us to continuously adjust actions and prioritize what generates the greatest impact.
Operational extension of the team
We work hand in hand with KickCancer, acting as an extension of their team. This includes regular monitoring, continuous optimizations, and proactive recommendations to ensure all actions remain aligned with their objectives.
Promotion of key events
We deploy dedicated marketing plans for major events such as Run to Kick or Journée de l’Éclair, with the goal to maximize visibility, registrations, and audience engagement. And since the djm digital team is highly committed, they never miss an opportunity to support their clients by participating directly!
Résultats
The actions implemented have improved the foundation’s visibility year after year, particularly around major events, which have seen growing reach. The campaigns have driven qualified traffic to the website, boosted donations, and increased event registrations. Thanks to a structured, data-driven approach, KickCancer now benefits from clearer, more effective, and performance-oriented marketing management.