Etilux
Etilux: a SEA strategy to accelerate B2B e-commerce growth
Etilux is a leading player in labeling, traceability, and identification solutions. With a rapidly growing B2B e-commerce platform, the company aimed to strengthen its online presence, improve traffic quality, and increase sales across its entire product catalog.
Mission
The main objective was to increase the visibility of Etilux products on Google and to attract qualified B2B traffic, while encouraging account creation, add-to-cart actions, purchases, and contact requests.
The approach focused on performance and ROI to sustainably support the growth of e-commerce revenue.
Challenge
The project involved several challenges:
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Optimizing the product feed to make it usable for Google Ads.
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Managing a complex B2B catalog and structuring data to maximize visibility.
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Implementing comprehensive conversion tracking to measure all key stages of the customer journey.
Solution
We implemented an optimized product feed and launched Google Shopping campaigns, quickly expanding to Performance Max to capture more qualified conversions.
Product listings were revamped to enhance their appeal and SEO.
A comprehensive conversion tracking system was deployed, and we provide ongoing support: regular testing, continuous optimization, and proactive recommendations to maximize ROI and support growth.
En détail
A fully optimized product feed
We built a complete product feed using Channable, ensuring compatibility with Merchant Center and efficient catalog update management.
Data revamp and enrichment
The catalog was remapped to add missing information, standardize attributes, and optimize product listings for SEO/SEA, enhancing their visibility and search engine comprehension.
Multi-conversion tracking
We implemented precise tracking covering all key stages: account creation, add-to-cart actions, purchases, and contact requests, to measure the true effectiveness of the campaigns.
Shopping & Pmax campaign launch
Products were promoted to qualified audiences via Shopping and Performance Max, with continuous performance monitoring to capture the most relevant B2B purchase intents.
Continuous optimization & test-and-learn approach
We make regular adjustments, test new strategies, and implement strategic recommendations to improve campaign performance over time.
ROI-focused approach
Cost per conversion is closely monitored, with continuous adjustments to ensure maximum return on investment while maintaining optimal performance.
Strategic support
We work hand in hand with Etilux, analyzing results and providing proactive recommendations to align SEA campaigns with business objectives and sustainably support growth.
Résultats
The combined efforts on the product feed, campaigns, and strategic management contributed to a strong growth momentum:
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+20% e-commerce revenue in 2025 across all channels, with a direct contribution from Google Ads campaigns.
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Continuous increase in qualified traffic, boosting B2B account creation.
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Significant growth in add-to-cart actions and purchases, thanks to better coverage of commercial intents.
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CPC and CPA under control, with cost per conversion below €15.
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Very optimistic outlook for 2026, supported by strategic SEA support and a continuous optimization process.