Cegid
Strengthening Cegid’s presence in the Belgian market through a targeted content strategy
Cegid is an international publisher of management solutions for businesses and accounting professionals. The brand aims to strengthen its presence in the Belgian market through a localized content strategy built around its Cegid Invoice & Financing solutions, in the context of the upcoming mandatory shift to electronic invoicing.
Mission
Support Cegid in structuring its content strategy in Belgium: define a clear roadmap, produce high-value content, and enhance visibility among SMEs.
Challenge
Establish Cegid as a leading voice in a fragmented Belgian market characterized by regulatory complexity and linguistic diversity, while addressing the concrete needs of small businesses in electronic invoicing and cash-flow management.
Solution
We developed a comprehensive editorial strategy combining audit, multilingual production, and ongoing coordination. A detailed action plan, content calendar, and diverse content formats helped strengthen Cegid’s awareness and credibility across the Belgian market.
In detail
Strategic workshop
Alignment on business and marketing goals, target definition, and communication priorities.
Audit & benchmark
Analysis of brand positioning and existing content to identify key differentiators.
Plan d’action & roadmap
Structuring editorial pillars, selecting content formats, and planning activities from April to December 2025.
Production multilingue
Monthly production of French and Dutch content across multiple formats.
Reporting & bilan
Evaluation of progress and strategic recommendations for future development.
Results
- Deliverables :
– Strategic and operational action plan
– Editorial roadmap and content calendar
– Multiformat, multilingual content assets - Structured and locally relevant support reinforcing Cegid’s credibility in the Belgian market
- Communication adapted to local realities and SME needs