Introduction
Over 90% of users judge a website by its design and visual appearance! Does your website live up to this judgement? If you have any doubts, it may be time to seriously consider redesigning your site…
To help you, our experts present the 5 most common signs that your website needs a makeover.
A mediocre user experience
User experience (UX) is a key aspect of any successful website. If your site is difficult to navigate, if its information architecture is confusing or if it doesn’t meet users’ needs and expectations, you run the risk of quickly losing them. A redesign will allow you to rethink the UX of your site, making navigation intuitive, simplifying processes and offering a fluid and pleasant experience to your visitors.
Incompatibility with mobile devices
It’s no secret that with the rise of smartphones and tablets, it’s essential that your website is mobile-friendly and adapts to the new consumption habits of your prospects.
A study by eMarketer predicts that by 2024, online sales made via smartphones will account for almost 73% of all online sales. To stay competitive, you need to ensure that the mobile shopping experience is as simple, intuitive and enjoyable as on a desktop computer. If your site is not optimised for smartphones, you risk losing sales and frustrating your users.
Redesigning your website gives you the perfect opportunity to take these changes into account and offer your users the best possible mobile experience. By adapting your design, optimising loading speed, simplifying navigation and facilitating conversions on mobile, you can ensure that your site continues to satisfy users and meet their changing expectations.
Unsatisfactory technical performance
Your site’s loading speed, stability and security are crucial to a positive user experience. If your site is slow to load, has availability problems or does not offer an adequate level of security, users may become frustrated and look for other alternatives.
A redesign will enable you to improve your site’s technical performance, in particular by optimising loading speed, enhancing security and eliminating friction.
An obsolete and unattractive design
As you will have realised, the design of your website plays a vital role in users’ decision-making. An outdated, unattractive or inconsistent design can give a negative impression of your company.
Has it been several years since the last changes were made to your website? Then it’s probably time to consider a redesign! As in fashion, design trends are constantly changing and becoming obsolete. For example, what was popular 3 years ago is not necessarily current today…
Non-compliance with current web standards
Web standards are constantly evolving, whether in terms of programming languages, browser compatibility or compliance with current regulations. If your website is not up to date in terms of technology and compliance, you risk encountering compatibility, security or performance problems.
To help you assess whether your website is up to current expectations, ask yourself the following 5 questions. These will help you determine whether your site needs to be redesigned to comply with web standards and provide an optimal user experience:
- Does your website display correctly on all modern browsers such as Google Chrome, Firefox, Safari and Microsoft Edge?
- Does your website comply with current regulations on data confidentiality and web accessibility?
- Is your website performing optimally, with fast loading times and smooth navigation?
- Do you use modern programming languages and technologies to ensure the stability and security of your site?
- Does your website comply with the latest standards in terms of HTML structure, semantic mark-up and use of CSS style sheets?
Conclusion
Redesigning your website can be a strategic investment in the success of your online presence. By identifying tell-tale signs such as outdated design, poor user experience, incompatibility with mobile devices, unsatisfactory technical performance and non-compliance with current web standards, you can determine whether a redesign is necessary.
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