Is your 2024 strategy up to scratch? Are you sure you’ve thought of everything to maximise your sales efforts and their profitability? Have you carried out market research to identify where your potential prospects and consumers are?
If in doubt, our experts have carefully put together four must-have tips to ensure that your digital roadmap is foolproof this year. Don’t miss out on these best practices, and above all, don’t let any opportunities slip through your fingers! Find out more about the crucial elements you need to incorporate into your digital strategy to achieve your goals in the New Year.
1) How will the new social networks and social media trends impact your audiences?
In 2024, a significant turning point is taking shape in the social networking arena. Meta launched Threads, a new microblogging platform positioned as a direct alternative to X (formerly Twitter). At the same time, X is undergoing a major transformation, driven by Elon Musk’s ambitions to shape it into a platform with “unlimited possibilities”. In this dynamic, TikTok maintains its place as the 6ᵉ global platform in 2023, extending its popularity to a diverse audience across generations. These developments underline the importance of constantly being at the forefront of trends on social networks to capture the attention of your target audience.
Secondly, the announced end of social commerce on most platforms and the advent of live video as the preferred communication channel are forcing companies to reassess their approach. In short, the buying intentions of your target audience are changing, and you need to take this into account.
Embracing these trends is not only a necessity, but also a strategic opportunity to strengthen the authenticity of your online presence. By following them closely, you’ll be well on your way to positioning your company as a major player at the heart of this new digital era, and putting all the chances on your side to reach your target audience in a relevant way.
2) How can you best prepare for the arrival of the Search Generative Experience (SGE)?
A major SEO revolution is on the horizon for 2024, with the imminent arrival of Google’s Search Generative Experience (SGE) in Europe. This algorithm update, based on generative artificial intelligence, promises to redefine the way search results are presented. The GSE involves significant changes, such as a conversational interface, instant information, and a ‘vertical’ experience for searches related to shopping or location.
As a website owner or SEO professional, your preparation for these changes is essential. Google is aiming to become the main player in search by extracting the essential content from your site to answer users’ questions directly. In practical terms, this means that you need to be ready to constantly adjust your content strategy, optimise the user experience and anticipate these changes in order to maintain your visibility and relevance in the new version of the SERP.
3) How can you leverage AI in your business strategy and projects?
The integration of artificial intelligence represents a significant opportunity to refine and optimise your digital strategy. This was the case in 2023, and it will be even more so in 2024. Thanks to automated content generation, increased personalisation of the customer experience and optimisation of internal processes, AI is becoming an essential strategic asset, particularly with the advent of OpenIA and the many AI-based software applications that have emerged.
Our best advice? Take a proactive approach at all levels. You can, for example, rethink your advertising targeting by exploiting AI to segment your audiences more precisely, or monitor trends on social networks to stimulate your creativity and stay ahead of market developments. Of course, generative AI can also play an essential role in the creation of marketing content, aimed at maximising consumer engagement. But don’t forget to maintain an authentic approach and produce content with high added value. After all, your customers are still looking for human interaction, even in an increasingly digital world.
What’s more, AI is not limited to marketing. It can also be integrated into your internal processes to improve the day-to-day operational efficiency of your teams. The key to success lies in your company’s flexibility and adaptability. Continuously test and adjust your strategy to remain agile, aligned with market expectations and to continue to integrate technologies that are constantly evolving.
4) How can you put in place a good sales strategy that includes Digital Out Of Home (DOOH)?
Digital Out-of-Home (DOOH) is THE fashionable form of advertising that uses digital screens to broadcast advertising messages in physical spaces. This advertising strategy has become increasingly popular in recent months, and there are a number of factors behind its popularity. Here are the main benefits for your business:
Exceptional flexibility and adaptability
Firstly, you can adjust your messages in real time according to various parameters such as the time of day or the weather to create more relevant and engaging campaigns for your target audience.
Visibility in strategic locations
Digital screens can be placed in high-traffic areas such as shopping centres, railway stations, airports or even sports halls, ensuring maximum exposure to a wide audience. This extended reach helps to build brand awareness and effectively reach your target audiences.
A powerful and memorable visual impact
Digital out of home allows you to capture the audience’s attention in new ways. In particular, it is possible to integrate dynamic elements, videos and even augmented reality experiences. These formats deliver engaging calls to action, and therefore optimum conversion rates.
An analysis tool and concrete results
The big advantage: DOOH offers more precise metrics and more tangible results than traditional outdoor advertising methods. Thanks to advanced tracking technologies, you can assess the effectiveness of your campaigns in real time. Indicators such as the number of impressions, the rate of engagement, and even demographic analyses of viewers, allow you to adjust your strategies based on concrete feedback.
So, are you ready to take on 2024?
Digital technology continues to redefine the rules of the game, and 2024 is bound to shake up all sectors of activity in this respect.
New trends on social networks, the arrival of the Search Generative Experience, the integration of artificial intelligence, and the strategic use of Digital Out Of Home are all levers to propel your business towards success. By integrating these fundamental elements, you will position your company at the heart of innovation, to seize the opportunities offered by digital.
Need help with your strategy?
We are ready to be your partner and support you to ensure the continued success of your strategy in this fast-changing environment. Take on 2024 with confidence, agility and, above all, with a digital strategy that will enable you to maximise your return on investment and your sales!
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