ArcelorMittal Europe
A new digital platform to highlight the excellence of the high-performance steel range
ArcelorMittal Europe wanted to develop a website entirely dedicated to its high-performance steel ranges, separate from the global corporate site, in order to better showcase this strategic offering.
This end-to-end project from analysis to development, including content creation and marketing activation had a clear objective: to make digital a lever for visibility and commercial performance for one of its most innovative product lines.
Mission
ArcelorMittal Europe Flat Products wanted to give its Amstrong®, Amstrong® Ultra and Relia® ranges a dedicated digital presence to strengthen their visibility and highlight their technical performance.
The goal was to create a clear, high-performing and intuitive showcase website, designed for both industrial partners and commercial teams, while reflecting the group’s core values of innovation and sustainability.
Challenge
he previous website no longer met the expectations of an industrial market undergoing major transformation.
Information was scattered, navigation lacked fluidity, and technical content was difficult to access.
The challenge was therefore to design a new dedicated website for the Amstrong®, Amstrong® Ultra and Relia® ranges, with a clear architecture, a modern design and a smooth user experience, in order to make the offer more readable and accessible for industrial stakeholders.
Solution
The team designed and developed a new global website, both modern and fully responsive, built as a complete showcase of ArcelorMittal’s expertise.
The approach combines UX/UI design, content strategy, and marketing performance, with a strong focus on making technical data easy to read, highlighting the product ranges, and ensuring a smooth, intuitive user journey.
Once the platform went live, a targeted Ads campaign was launched to maximize visibility and attract qualified audiences.
En détail
Analysis and strategic recommendations
A full audit and benchmark of key industrial players to identify needs, priorities, and improvement opportunities, and to define a strategy aligned with both business and SEO objectives.
Creation of the sitemap and content architecture
Development of the sitemap and structured content framework around the three flagship ranges (Amstrong®, Amstrong® Ultra and Relia®), combined with UX/UI design and the implementation of a unified design system: smooth navigation, clear visual hierarchy, and a graphic universe aligned with the group’s brand guidelines.
SEO-optimized content creation
Development of content for the three ranges, combining product storytelling, practical applications, and technical datasheets, with the goal of enhancing visibility and engagement.
Marketing activation
Launch of a targeted Ads campaign to generate qualified traffic and showcase the website redesign to strategic audiences.
Développement & performance
Development & performance
Full website development with responsive integration, an intelligent search engine, a download center, dynamic forms, and event management. The deployment also included the setup of Google Analytics 4 and CookieYes to ensure accurate user behavior tracking and to monitor performance from day one.
Deliverables:
- A unified platform consolidating products, documentation, and case studies.
- Smooth and intuitive navigation, improving access to technical information.
- SEO-optimized content enhancing the visibility of the ranges on search engines.
- Campagne Ads performante générant un trafic qualifié dès les premières semaines.