The meteoric rise of mobile technology and applications has transformed the way businesses interact with their customers. In this highly competitive environment, companies are constantly looking for ways to maximise their return on investment (ROI). Artificial intelligence is one of today’s leading tools, and is an essential asset for optimising the performance and profitability of your application.
Let’s explore how AI can not only enhance your application, but also anticipate the needs of your target audience, personalise the user experience and predict market trends.
1. L’IA pour des décisions éclairées
Faced with the profusion of data with which companies are confronted, artificial intelligence is positioning itself as a valuable ally! It is capable of processing massive volumes of data with incomparable speed and accuracy.
Optimise your data management
AI in mobile applications optimises data management to enable you to make strategic decisions in real time, anticipate your needs and improve your operational efficiency. In short, it serves as a valuable ally in maximising the potential and profitability of your mobile application. McKinsey reveals that companies that use AI to manage their data see their profitability rise by 10-15%.
Example: an app for the food industry
Let’s take the agri-food sector as an example. A mobile application can use AI to analyse supply chain data. It gathers information on stock levels, seasonal trends and variations in demand. This data is then fed into forecasting models that help managers make informed decisions about replenishment levels, minimising the risk of shortages or, conversely, surpluses.
2. AI for a personalised UX
One of the major strengths of AI lies in its ability to analyse user data instantaneously. Thanks to this ability, your application can also offer a tailored experience to each user, dynamically adjusting its content and functionality based on user preferences and behaviour.
Une appli hyper-personnalisée
AI can anticipate your consumers’ needs and highlight relevant products/services in a hyper-personalised way, significantly increasing the chances of in-app conversions. The McKinsey study also showed that AI, applied to personalisation, can boost sales by 15-20%.
Example: a music streaming app
Imagine a music streaming application. Artificial intelligence analyses each user’s listening habits, including favourite genres, most-listened-to artists and listening times. When the user opens the application, the AI instantly recommends personalised playlists based on this data. If a user tends to listen to alternative rock in the morning, classical music in the afternoon and hip-hop in the evening, the AI automatically adjusts the recommendations to match these preferences.
3. AI for trend prediction
Finally, artificial intelligence is deploying its full potential as a strategic tool. More specifically, your mobile application can take advantage of AI to proactively monitor and interpret future trends.
Maximise the profitability of your application
Thanks to these insights into trends, your company can avoid periods of excessive stockpiling, and be ready to capitalise on opportunities as soon as they arise. AI can reduce your costs associated with excess inventory by 30% by predicting demand (Harvard Business Review).
Example: an app for retail and online sales
Let’s take the example of e-commerce mobile applications. AI can be used to monitor buying behaviour, interactions with products and sales data. By analysing this information in real time, you can anticipate future trends and adjust your offerings to meet growing demand.
Conclusion
Artificial intelligence is much more than just a technological trend. It has become an essential element in maximising revenue, ROI and conversion rates in the app ecosystem. If you’re aiming to stay competitive and thrive in this ever-changing environment, it’s time to seriously consider integrating AI into your app. To discuss customised AI solutions for your business, please contact our digital agency specialising in digital marketing and web and mobile development. We’re ready to guide you to a prosperous and profitable future with AI.
