Charles Liégeois : A bespoke platform to reflect the brand’s identity and values

About Charles Liégeois

Charles Liégeois is a family business with a reputation for coffee roasting. Previously known as Café Liégeois, the company embarked on a rebranding process in 2020 to modernise its image while emphasising its ethical and family values. With a long tradition of quality and a commitment to responsible practices, Charles Liégeois aspires to offer its customers exceptional coffee while meeting the highest standards of sustainability.

Context

Charles Liégeois has been working with DJM digital since 2019. Our team initially developed their website. As part of their rebranding, Charles Liégeois once again called on DJM digital to redesign their site to reflect their new identity and support their online growth ambitions. The challenge was to create a platform that not only showcased the company’s high-quality products but also its ethical and family values.

Challenge

The main challenge was to understand and translate the world of Charles Liégeois’ new branding into a coherent and engaging online experience. A robust and flexible technical platform was needed, capable of managing both a showcase site and a high-performance online shop. In addition, the aim was to enable the Charles Liégeois team to easily edit their content and manage a product catalogue with advanced filtering functionalities. Finally, it was essential to integrate a content and digital marketing strategy that resonated with the company’s values.

Solution

DJM digital undertook a multi-stage approach to meet the needs of Charles Liégeois. After an in-depth analysis and audit of the project, we developed a showcase site using Drupal for its flexibility and security. For e-commerce, we integrated product catalogue functionalities with advanced filters, using a tailor-made solution. In addition, we integrated scratch designs to ensure complete customisation of the site.

Technical expertise

The choice of Drupal for the showcase site was a strategic one. This technology offers unrivalled flexibility, allowing every aspect of the site to be customised so that it perfectly reflects the identity of Charles Liégeois. Drupal’s robustness and security also guarantee optimum data protection, while for e-commerce we developed a bespoke solution incorporating advanced product filtering functionalities, ensuring simplified and efficient management of the product catalogue. The combination of these technologies enabled us to create a fully customised site, while remaining scalable to meet the company’s growing needs.

Results and impact

The new Charles Liégeois website is now a faithful reflection of their modern identity and ethical values. The high-performance e-commerce platform has enabled the company to strengthen its online presence and better serve its customers. This digital transformation has not only helped Charles Liégeois to achieve its rebranding objectives, but has also laid a solid foundation for future growth.

Key elements of the mission

Study and analysis: an in-depth understanding of Charles Liégeois’ needs and objectives, based on a detailed study of the market and customer expectations.

Website development: use of Drupal for the showcase site and Ecwid for e-commerce, ensuring robustness and scalability.

Content integration: integration of content, optimising its presentation for a fluid and engaging user experience.

Hosting: setting up a robust hosting infrastructure to guarantee optimum performance.

Marketing strategy and reporting: support on social networks and implementation of a reporting system to monitor and optimise campaign performance.